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link schemes

Beware of Link Schemes: How to Evaluate Backlinks’ Potential

Identifying & Avoiding Toxic Link Schemes Without a proper understanding of Google’s Webmaster Guidelines, many business owners and SEO professionals build backlinks that are actually toxic to their domain. The unfortunate truth of SEO is that it is an industry ripe of scammers, fakes and frauds. SEO metrics like DR and DA can be manipulated…

custom website solutions

6 Reasons to Invest in a Website Redesign

They say don’t judge a book by its cover, but for a business, a successful website design is its first step towards becoming a NY Times bestseller. Today, it only takes a user 50 milliseconds (that’s 0.05 seconds) to determine whether they are staying or leaving your site (most likely for good). So it’s important…

everything you need to know about relationship marketing

Everything You Need to Know About Relationship Marketing

A focus on customer relationships is one of the top trends for digital marketers in 2021, and it’s easy to see why so many brands build their shopping experience around the customer journey. Relationship marketing helps you attract and retain long-term customers and increase the lifetime value of each lead. As with any change to…

how seos use social media

How do SEOs utilize social media? An Expert Roundup

Since its inception, social media has been a cause for debate in the SEO world. Do shares and likes correlate with higher rankings? Do they help to increase the E-A-T ratings of a site? Does Google put more weight on certain social platforms over others? These are all questions that most SEOs have spoken to…

elements of a website cover

Elements of a Website

To view the full infographic, click on this link Content There are endless possibilities for website content, and it will depend heavily on your brand and business. Due to the infinite amount of content customizations available, there are many ways to present information to your users. These various elements of a website can help you…

seo guide 2021 page experience update

SEO Guide for the New Page Experience Update and Beyond

It’s no secret that the upcoming Page Experience Google algorithm update that is set to be released in May is going to impact websites across the globe both positively and negatively. This is one of the largest updates that Google has put together in the past few years, and luckily for us, they gave us…


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Calgary search engine optimization services & conversion optimization services

8 Common SEO Myths that are still around in 2019

There are still so many myths floating around the SEO world today… so I thought I would write up my own list of the top 10 myths I’m still hearing about in 2019.  It’s good to educate yourself on what false information is being passed around in your industry. Especially when it comes to SEO….

Calgary Web design company

Top 10 Web Design Trends in 2018

Web design is a constantly evolving and ever-changing monster. Each year we come across new ways to bring out our creativity to the world through the use of websites. Today we are going to talk about the different web design trends that have arisen in 2018 and why you should incorporate these elements into your…