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multi pronged approach to digital marketing

Your Multi-Pronged Approach to Digital Marketing: What to Include in Your Strategy

But you’ll be doing yourself a disservice if you assume that focusing on one lead generation channel is enough. When making any kind of financial investment, the traditional wisdom is to diversify. You’ll want to take that same sort of approach when developing your digital marketing strategy. Why Diversify Your Digital Marketing? There are a…

state google my business search 2021

The State of Google My Business and Search in 2021

Google My Business and Google Search are continually expanding their features and updating their algorithms to help improve a user’s search experience constantly. It can be quite troublesome to keep track of all of these updates and improvements. But SEOs around the world make it their duty to stay ahead of the curve and adapt…

Calgary search engine optimization services & conversion optimization services

Proper Keyword Research Techniques

This article is going to teach you how to pick and research the right ones with search intent that equals the goals of your site. Let’s begin by going over a few key parts of proper keyword research techniques. Utilizing Search Intent To Bring The Correct Traffic To A Website Search intent is the reasoning…

How To Write A Professional Blog Post In Under 1 Hour

Planning Your Blog Post // 10 minutes We are going to go over the steps for planning a blog post efficiently. These are the tasks you should complete before writing even a single word of your post. Proper planning helps you to create an article that reads better, and therefore, is easier for the reader…

Calgary search engine optimization services & conversion optimization services

The Pros and Cons of SEO & PPC Advertising

Figuring out which avenue of advertising to invest in is a tough job nowadays. Depending on the type of business you are a part of, you may want to choose certain methods over others.  Choosing between Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising ultimately depends on your goals and how fast you…

Calgary website content writing services

How to Write SEO Friendly Blog Posts

It’s no secret that writing blogs and articles for your website are key for content marketing and communicating value to your audience/buyers. In fact, recent Hubspot statistics prove that those who create blogs consistently and focus on quality inbound marketing tactics, acquire 126% more leads than those who don’t write blogs.   However, a huge oversight…


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Calgary Web design company

Why Are Websites Focusing On Mobile First?

More people are using phones than PCs in 2019. On top of that, it is has been reported that around 50% of traffic comes from mobile and if your website isn’t optimized for cell phones… be ready to lose a vast majority of this traffic. So what does this mean? It means, we should all…

Calgary Web design company

Best Above The Fold Optimization Practices For 2019

The debate between putting content above or below the fold is still raging in 2019 – believe it or not! So what are the best above the fold optimization practices to focus on? We must first ask this question –  how important is “above the fold” content? With marketers everywhere trying to peak interest in…