We often hear, why is quality website design important? Well, proper web design helps to increase conversions while also providing functionality and usefulness to your customers. Additionally, visually pleasing designs increase the ability to distinguish your website from the vast variety of competition online.
You may often wonder, how can I get my website to stand-out? How can I reach the same level of professionalism as my peers in the online world?
Fear not! The website design team at Go Top Shelf is committed to bringing the highest level of service to you. Using the latest trends, we provide Calgary web design services that give you a competitive edge in the online world.
When you initially start planning your website, the whole process can feel extremely overwhelming. Let us take care of all the project planning work for you. Go Top Shelf excels at bringing clients online business plans that are clear, informative, and helpful.
The steps involved in a website plan include completing competitive market analysis, wireframing, prototyping, coding, as well as the financials and budget for the website.
Set yourself off on the right track by having the upper-hand over the competition with a website plan done by Go Top Shelf. A proper plan leads to increased traffic, more leads, and more sales.
Help improve and build upon new or old ideas that you may have. We can build a plan that custom fits your business’s needs and goals, and tailor everything to your specifications and budget. The execution of your idea is very important, so make sure to select the right set of hands to take care of your baby!
The internet is rapidly changing at the speed of light, and it can be rather hard at times to keep up with all the technology that is newly available. Go Top Shelf will ensure that your website stays up-to-date with current web & browser standards to minimize bugs and downtime.
Go Top Shelf takes your project from start to finish effectively and efficiently. We will handle everything from the initial wireframes through to the design and programming of the website. Our client relations are built on the transparency of our work, and this is best shown through our effective strategic planning process.
Over 60% of website traffic now comes via mobile devices. That means your customers are on the go, and your brand should be too! Any major brand or company that isn’t following a “mobile FIRST” philosophy will be left behind by search engines, resulting in dramatically less traffic and conversions.
Your website should be created dynamically, meaning it changes its layout and structure according to the size of the screen it’s being viewed on. Your customers will be able to reach you easily from their cellphones/tablets, and your rankings will rise on Google as a result.
Did you know that most agencies don't consider Search Engine Optimization (SEO) when building a new website? It's one of the biggest mistakes, that unfortunately we see all to often. If you have a website that already brings in traffic from Google, you need to be able to keep that traffic once your new website is launched.
The digital ecosystem of today leaves room open for anyone to achieve their goals online. Whether you have a custom website design plan to be made from scratch, or an already existing website in need of updates, we can help! We can create or take your digital assets, establish your goals and work with you to achieve them.
Everyone does things a little differently to anyone else. We have our own process for creating websites that ensures that your website comes out exactly as you want it. Check out our process below, and how we can take your website to new heights. Gain a beautiful website that converts and gets you new customers.
We’ll meet with you, either in person, or in an online meeting and we’ll discuss your website requirements. We discuss every aspect of your project up front, so there are never any nasty surprises.
We take a look at your brand, and ensure that there’s something solid to build off of. If not, we will help you to develop your brand to ensure that your website design is consistent with every other aspect of your business.
Once we’ve ensured that your brand is good, we design mockups of your website’s home page and any other pages that are crucial. We review the mockups with you, take in your feedback and make any edits you’d like.
We develop the “foundation” of your website. That normally involves creating the header, main navigation, homepage and a footer. At this point we’ll review the web design with you again, to ensure we’re still heading in the right direction.
In this stage we complete the rest of your website. We come to you one more time to get feedback and make any edits to the website that you may want. We strongly believe that we’re not done designing your website until you’re 100% happy with it.
We make every optimization your website needs – speed, SEO and so on. We test your website across various browsers and devices to make sure it’s perfect. Lastly, we either deploy the website on your server, or you can talk to us about hosting it on our server.
We sure can! We offer standard, advanced and custom SEO marketing packages tailored to your business.
Take a look over our SEO services page for more info.
It depends on what’s required, how quickly we receive content and feedback and how much lead time we have at the time of engaging.
That being said, in general, here’s a quick rundown of what you can expect in terms of a timeline:
The whole process for standard business websites can take as little as 4-6 weeks from commencement – but we’ll discuss timelines with you before any money changes hands.
It doesn’t matter how efficient we code your site to be, if the host is lacking, it’ll be slow as molasses.
Think of hosting in the same way you think of your PC. All a server is, is a purpose built PC to store your website’s files and data. If it’s old and slow, and uses a slow internet connection, things are going to happen very slowly.
We offer only high performance web hosting to our clients – and it’s free for new small businesses!
We lead by example, with a 100 out of 100 score for page speed on Google’s PageSpeed Insights tool.
Most web design companies we see either don’t offer hosting, or offer a subpar service. We use top-tier cloud servers to provide you with lightning fast hosting.
See our hosting page for more details.
For most company sites we use a CMS (Content Management System) such as WordPress as a foundation to build our custom websites on. We do this because development with WordPress is generally faster, and easier to maintain. It also often makes it easier for our clients to make their own updates – which is commonly requested.
For custom functionality and proprietary systems, a CMS like WordPress just isn’t going to cut it. For larger companies and enterprises, the programming language and any frameworks we use are dependant on the project. We take the scope and use of the project into account when deciding what to build with.
We have a team of talented developers that can utilize all of the most current languages and frameworks. We have experience in planning, designing and developing custom webapps and mobile apps.
First of all, that’s not a question. Calm down.
There are many things that can go wrong with websites, but here are the most common:
If you’re experiencing any of these issues, get in touch right away, it’s most likely quicker to fix than you think!
The nice thing about web design is that you have plenty of companies to choose from.
We always try to give fair and reasonable pricing and have no problem talking about a budget with you. Web Design pricing can vary quite wildly, but we feel we offer a fair and balanced pricing structure for the local market.
Payment is typically handled as 50% upfront as a deposit, and 50% due at launch – which is pretty standard. We accept payment via debit/credit card, cheque, direct deposit and e-transfer.
We created an article about the cost of web design, and what you can expect to pay for when getting a new site for your business. You can check it out here.
Or, get in touch via our free no obligation quote/consultation form to find out exactly what it’ll cost you.