First we started with Derek’s branding. We worked together to identify Derek’s strongest selling points and the information that would help clients choose him as their Realtor. We opted to hone in on the fact that Derek was actually in the construction industry for 16 years and likely knew more about the houses themselves than any other Realtor could, giving him an edge.
 
We then designed a logo, colour scheme and assigned fonts for him to use in any marketing materials and communications he puts out to give consistency and recognisability to his company. For the logo, we decided to go with an unusual colour palette. Since most Realtors tend to stick with either blue or red as their primary colour, we chose to use orange and teal. These colours stand out a lot more for Derek’s lawn signs and other print materials, and distinguish him from his vast competition.
 
Next we started on the website. At first we built a one page website to get Derek going quickly and give him a professional place to send potential clients. It wasn’t long before we started building out the website though, adding MLS listings, a reviews page, a blog and more.
 
Once the website had expanded, we started working on SEO. In real estate, it’s common for a Realtor to pick one area to focus their efforts and dominate. Since Airdrie is Derek’s stomping ground, we decided to target that area with a goal to make it his. We also added more trust signals to the website, including Derek’s many 5 star reviews, his top producer awards, and direct access to the expert associates he keeps for the things a Realtor doesn’t typically do.