Generate traffic and improve your website with Go Top Shelf’s helpful articles and guides. We cover a variety of topics and provide knowledgeable advice from small- to mid-sized businesses.
It’s no secret that marketing strategies and business models change over time with the advancement of technology and the evolution of consumer behaviours. However, the key to scaling a business is knowing when to let go of the traditional method and put more time and effort into your foundational purpose. A tactic backed by many…
The business world is highly competitive. You must outshine your direct competition, but you also have to wow customers and draw their attention from the thousands of other distractions they face each day. There are around 30.7 million small businesses in America alone. Companies with under 100 employees make up the most significant part of…
The term shop local has been echoing throughout the city as a rally cry to support businesses that are affected by the COVID-19 restrictions on operations. Aidlocal.ca, a platform created by Go Top Shelf and In Front Marketing for businesses across Canada, gives an inside lane for businesses to connect directly with local customers and let them know what they…
Nowadays, everyone is on social media, and that includes businesses. Social media is a key advertising resource for businesses, which means the sooner you can get your company on social media, the better. So, how and why should you get involved with social media advertising? Checklist for Getting Started There are five main things to…
Have you just started a blog? Having a hard time driving traffic to your blog and you’re wondering how to increase the flow of visitors to your articles? Well, today’s your lucky day. Getting traffic to your blog can feel like quite a struggle when you’re first starting off… you put in tons of effort…
Are you running or managing a restaurant? Does your business have a website? If so, what are your restaurant website conversion rates? Restaurants that have professionally designed websites do exponentially better than their counterparts with zero digital presence. Just because you have been in business for 50 years doesn’t mean you don’t need a website!…
Bringing traffic into your site can be quite a problem… but gauging that traffic and properly analyzing your visitors can also be difficult. Google Analytics is most people’s traffic tracking tool of choice, and if you own a website, the service can be your best friend or your worst enemy. Analytics is a data mining…
SEO should be at the forefront of your website’s traffic building strategy. Backlinking is extremely important in SEO, and so you may be wondering; what is backlinking, and how should you do it. Organic search is one of the few ways to get good traffic for free – however, it probably takes the most work of any of…
One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…
No matter how good a site is, it still has to be found by the right people. One of the most common questions I hear from clients when I talk to them about their website is: “Why isn’t anyone coming to my website?” and “How can I fix it?”. Today, we are going to talk…
Why exactly do you need a social media strategy? I’ve seen this happen a thousand times. A company sets up their social media accounts and dives right into social media with the intent of raising their business to the next level – without stopping and thinking about strategy. The problem is that so many businesses…
Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate. 74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have…
Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…
