Our Blogs

Why You Need A Responsive Website To Have A Competitive Edge Online

Hello and welcome to the Go Top Shelf weekly blog post. This week, our designers have worked hard to create an infographic that helps illustrate the benefits of Responsive Web Design. So without further ado… here is why you need a responsive website! Making your site look good on all sorts of devices can be…

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Which Hosting Company Is Right For Me In 2018?

Are you wondering which hosting company will be right for you? With so many companies out there to choose from, it can be quite the task! In this week’s blog post, wer’e going to talk about some of the good & the bad companies out there. Learn what to watch out for and what works…

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How To Skyrocket Your CTR With These Proven Tips

One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…

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How to Boost Traffic And Make The Most Of Your Website

No matter how good a site is, it still has to be found by the right people. One of the most common questions I hear from clients when I talk to them about their website is: “Why isn’t anyone coming to my website?” and “How can I fix it?”. Today, we are going to talk…

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How Much Should My Website Cost?

This week in the Go Top Shelf blog, we are going to talk to about how much a website can cost and what you should expect from your agency or freelancer. There are many different aspects that can affect the cost of your site, and you deserve to know what you are walking into beforehand!…

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Top 8 Web Development Trends in 2019

The world of web is an ever-changing whirlwind of technology with new trends emerging every year. In this article, we will discuss how web development has changed over the last year, and what we can expect from 2019. From Blockchain technology to Progressive Web Applications in websites;  2018 has been a crucial year for web…

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The Only SEO Guide You Need To Get Your Site Ranked

It can be difficult to get ranked on the top page of Google. That’s why our Columnist Liam Abbott takes you through a Step-by-Step SEO guide to getting your site optimized and ranked on the web. The way your site is optimized for search engines greatly affects how it ranks online. When creating your website,…

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Top 10 Web Design Trends in 2018

Web design is a constantly evolving and ever-changing monster. Each year we come across new ways to bring out our creativity to the world through the use of websites. Today we are going to talk about the different web design trends that have arisen in 2018 and why you should incorporate these elements into your…

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Finding the Right Website Design for Your Business

Tell any web designer ‘just make me a website,’ and you’ll be met by a blank stare. You might as well tell a realtor to just go buy you a house. You’ll end up with an apartment for your five-kids-and-growing family. Nothing will fit, and nobody will be happy. A blanket request never works. Instead,…

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SEO Through Quality Keywords – Performance Based SEO

At the best of times SEO can seem like black magic sprinkled on websites by witch doctor-like designers. The idea is simple– to rank better with search engines – but the methods are often debated and constantly changing, which is why business owners spend money on SEO experts to spread their voodoo on their websites….

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Boosting SEO Through Quality Writing

The Key to SEO friendly content We usually abandon a website in around 10-20 seconds. That’s around 30-60 words per minute for the average reader. But, if we stay on for more than 30 seconds we’re much more likely to hang around to see what the site is selling. But how does that relate to…

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Scaling Your Website Across Multiple Platforms With Responsive Web Design

According to Google, 90% of people move between devices to accomplish a goal. Sometimes that’s sequential use, and sometimes it’s simultaneous, regardless, the screens on these devices are rarely the same size – that’s where responsive web design comes in. Furthermore, not all screens work in the same formats – landscape, portrait, or even square….

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11 Questions To Ask A Web Designer Before Hiring Them

In this article I’m going to go through all the questions to ask a web designer before hiring them. I often see people getting ripped off or not quite getting what they’d expect from their web designer. They get a decent website built for them, only to find out it’s missing some key features down…

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How To Create A Social Media Strategy

Why exactly do you need a social media strategy? I’ve seen this happen a thousand times. A company sets up their social media accounts and dives right into social media with the intent of raising their business to the next level – without stopping and thinking about strategy. The problem is that so many businesses…

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8 Reasons Why Your Business Should Use Social Media

Social media marketing has proven itself more reliable than traditional outbound marketing. Marketing on different social media platforms yields greater results since the method actually has a 100% higher lead to close rate. 74% of online adults are using social networks, 81% of consumers research online before making big purchases and ⅗ small businesses say they have…

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Traditional vs Digital Advertising; Which Is Right For Local Business?

Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…

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Why Is SEO Important For Small Businesses?

I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…

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