When you’re talking with your web developer – have you ever felt like you are in the dark with everything they are saying? With so many different terms and vocabulary surrounding the web industry… it can be difficult to decipher! We are always thinking about our clients! How we can make their lives easier when…
If you own a website, you’ve probably heard this term a few times by now: Search Engine Optimization or better known as “SEO”. When you want to be found on search engines such as Google or Bing!, you use SEO to get the job done. It is a long term investment that can pay out…
Bringing traffic into your site can be quite a problem… but gauging that traffic and properly analyzing your visitors can also be difficult. Google Analytics is most people’s traffic tracking tool of choice, and if you own a website, the service can be your best friend or your worst enemy. Analytics is a data mining…
Are you having trouble nailing down your top positions in search engines? Is Google having a hard time trying to find a place for your site, jumping from the 1st to the 2nd page of results, and back again? These problems could stem from one simple metric: Dwell Time. Dwell Time is a measure of…
The world of today has seen a huge surge in social media with billions of people interacting through different channels every single day. The way in which social media websites evolve is an interesting topic; But how well have these websites aged in terms of web design? In this weeks blog post – we are…
The adoption of voice search into our daily lives has happened so quickly that marketers everywhere are scrambling to see how they can dip their fingers into the bucket. Recently, Strategy Analytics reported that smart speaker sales grew by nearly 200% year over year in Q3 2018. That is huge! People everywhere are installing their…
Infographics are one of the best ways to visualize a set of complicated statistics so that pretty much anyone can understand the results. They also make it easier for people to share those results with their peers across social media, and other channels on the web. That’s why in this week’s blog post we are…
There are metrics that marketers can simply never perfect. When it comes to Call To Actions (CTA for short), trying to optimize your conversion rates can seem never-ending. To make things worse… DSIM reported that 70% of businesses don’t even have a Call To Action on their website! Businesses everywhere need to hop on the…
Over a third of the websites on the web are built with WordPress, and one of the reasons for its insane popularity is because of one word: Plugins. WordPress uses plugins to speed up web development and include bits of functionality to a website instead of coding straight from scratch. As you can probably tell,…
Finding blogs that accept guest posts is by far the hardest part of the guest blogging process. Guest posting can be a great tool for new bloggers and website owners trying to find their footing, and for those looking to garner a few extra links for search engine optimization. Guest posting as a great way to earn…
SEO should be at the forefront of your website’s traffic building strategy. Backlinking is extremely important in SEO, and so you may be wondering; what is backlinking, and how should you do it. Organic search is one of the few ways to get good traffic for free – however, it probably takes the most work of any of…
Deciding which email provider to go with can be confusing and slightly overwhelming for some people. With so many options to choose from – it can be quite difficult to decide which route to take. Afterall, in order to keep your brand important in the eyes of your customer… you should be engaging them with…
Have you been using the same strategy for all your digital marketing efforts over the last few years? If so, it’s time to shake things up a bit. Digital marketing is a highly dynamic field and the competition is tough, so you really do need whatever edge you can get. In this post, we’ll look…
2018 was big for the world of web. We experienced many big innovations in the industry to both old and new ideas. So the question going into 2019 is: What features should my website have? From artificial intelligence to advanced cyber-security measures – we have you covered in this weeks TSM blog post! Voice Interface…
Last Friday morning I received an email from Andrew. This email was very much like any other many of us receive on what seems like an almost hourly basis. A shameless attempt at getting a link shared for SEO because “your readers would really enjoy it” without any real benefit to you. The funny part is…
Search vs Social Media – the clash of the century! One of the hardest things to do as a marketer is decide where to spend your valuable time and money. Especially when it comes to content marketing and blogs. Search engine optimization and social media are two of the most popular traffic generating techniques available…
Time is money, seriously. Page load times are a BIG DEAL. If anything, page load speed should be at the top of your list when it comes to optimizing your website. Studies show that the longer your page takes to load, the more likely your new visitor is to abandon it. And rightly so! I…
The debate between putting content above or below the fold is still raging in 2019 – believe it or not! So what are the best above the fold optimization practices to focus on? We must first ask this question – how important is “above the fold” content? With marketers everywhere trying to peak interest in…
Recently I was hanging out in one of my favorite Facebook groups for web design, and there was someone in there having trouble finding information on what image sizes they needed for their site. Here’s the question: TLDR: “If there’s a 1600px wide slot, do I have to use a 1600px wide image to fill…
Having a hard time getting your site ranked on Google? Don’t worry… we have all the SEO basics to help make your site into a traffic generation machine! I understand how tedious it can be to get your site ranked on Google… especially getting to the first page! That’s why we have created this basic…
