Our Blogs

6 Tactics for Scaling Your Business in 2020/2021

It’s no secret that marketing strategies and business models change over time with the advancement of technology and the evolution of consumer behaviours.  However, the key to scaling a business is knowing when to let go of the traditional method and put more time and effort into your foundational purpose. A tactic backed by many…

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5 SEO Tips for 2020- Why SEO Still Matters During COVID-19

Even though the demand for some industries has dropped during the pandemic, no matter what market or industry you’re involved in, Search Engine Optimization (SEO) is essential for every business. With the social distancing policies implementation combined with an exponential increase in internet usage, coronavirus creates a great time for businesses to focus on their…

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Why is Page Speed Important for SEO?

When building a website, the last thing many people take into consideration is the page’s loading speed. The first thing you get excited about and usually think about is the aesthetics and content that will be presented on the site.  However, don’t let the anticipation for your website’s presentation deter you from remembering the importance…

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How to Analyze Your Business’s Top Competitors and Outsmart Them

The business world is highly competitive. You must outshine your direct competition, but you also have to wow customers and draw their attention from the thousands of other distractions they face each day. There are around 30.7 million small businesses in America alone. Companies with under 100 employees make up the most significant part of…

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Aid Local: Bringing action to shopping local

The term shop local has been echoing throughout the city as a rally cry to support businesses that are affected by the COVID-19 restrictions on operations. Aidlocal.ca, a platform created by Go Top Shelf and In Front Marketing for businesses across Canada, gives an inside lane for businesses to connect directly with local customers and let them know what they…

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29 Affordable Apps to Perfectly Manage Your Web Design Company

Without proper investment in staff and technology, every web design company will sooner or later fall on its feet. All designers need to be happy to be productive. Thus, paychecks need to be released on time each month, managers should invest in helpful tools to ease up working on projects, and things need to be…

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Getting Started With Social Media Advertising

Nowadays, everyone is on social media, and that includes businesses. Social media is a key advertising resource for businesses, which means the sooner you can get your company on social media, the better. So, how and why should you get involved with social media advertising? Checklist for Getting Started There are five main things to…

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Why Are Websites Focusing On Mobile First?

More people are using phones than PCs in 2019. On top of that, it is has been reported that around 50% of traffic comes from mobile and if your website isn’t optimized for cell phones… be ready to lose a vast majority of this traffic. So what does this mean? It means, we should all…

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5 Incredible WordPress Hacks For Improving User Experience 

If you want to get traffic and generate revenue from your website , you must focus on improving user experience. Many web designers give little attention to the quality of user experience on their websites. If you fall under this category, you are doing a great dis-favour to your business. Every business focus mainly on…

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Top 5 SEO Tools Every Digital Marketer Needs To Succeed

SEOs everywhere have their list of tools they love to use when they work on their projects. These digital apparatus’ help us complete the tasks for our clients in a timely and effective manner. Without the use of crawlers and data scrapers like Ahrefs & SEMrush; marketers would be left scratching their heads trying to…

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How To Use SEO To Secure Your Brand Online

Branding is important and valuable in business. Think about billion dollar brands, like Coca-Cola. Their brand name alone is worth an astronomical amount of money. Accountant’s even have a name for this type of brand “value”, on the books it’s called goodwill. Your brand name is essential to your success, and using intelligent search engine…

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6 Email Marketing Trends and Hacks

Email marketing is an invaluable strategy for any serious digital marketer. According to this study, it is the most popular tactic for increasing brand awareness and reaching out to new customers among small businesses. There are two main reasons for the popularity of this digital marketing strategy. First, it is cheap, making it feasible for…

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8 Common SEO Myths that are still around in 2019

There are still so many myths floating around the SEO world today… so I thought I would write up my own list of the top 10 myths I’m still hearing about in 2019.  It’s good to educate yourself on what false information is being passed around in your industry. Especially when it comes to SEO….

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The Down Low On Search Intent

Many website owners today see sudden rises in traffic and rankings, and begin to feel giddy and excited. But suddenly… after just a few days of being on the first page of Google’s rankings… you shoot back to the last spot on the 3rd page. What Happened?!? Well… to be put simply – if your…

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How To Optimize Your Ecommerce Store (An SEO Guide)

Owning an ecommerce site can be a tough job. Building a site like this can be quite costly, and doesn’t happen overnight.  Even when the site is done being built, there is still a TON you have to do to make sure your store is fit for success. One of the biggest things you have…

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Top 5 Ways To Drive Traffic To Your Blog

Have you just started a blog? Having a hard time driving traffic to your blog and you’re wondering how to increase the flow of visitors to your articles? Well, today’s your lucky day. Getting traffic to your blog can feel like quite a struggle when you’re first starting off… you put in tons of effort…

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How To Write A Professional Blog Post In Under 1 Hour

Are you trying to improve your blog writing skills? In this week’s article, we are going to walk you through the different steps on how to write a professional blog post in under one hour! We’ll go over the initial steps of writing a blog post, what to look out for, how to layout a…

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How To Get Above Average Restaurant Website Conversion Rates

Are you running or managing a restaurant? Does your business have a website? If so, what are your restaurant website conversion rates? Restaurants that have professionally designed websites do exponentially better than their counterparts with zero digital presence. Just because you have been in business for 50 years doesn’t mean you don’t need a website!…

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6 Tactics to Consider in Creating Meaningful Micro-interactions

Creating meaningful micro-interactions subtly completes the overall experience for any user navigating through the website or using an app. It puts the fun, the ease, and the humanness into the little interactions you make with your digital devices. In fact, microinteractions happen so often that I daresay that you, as the user barely even notice…

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The Breakdown of a Website Page Structure

When you’re talking with your web developer – have you ever felt like you are in the dark with everything they are saying? With so many different terms and vocabulary surrounding the web industry… it can be difficult to decipher! We are always thinking about our clients! How we can make their lives easier when…

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