Today, YouTube is one of the most popular video-sharing platforms, with over 500 hours of content uploaded every minute. This platform has been a go-to choice for everyone wanting to watch video content freely.
This platform also allows people to produce videos on their own and get an audience from all over the world. That’s why you can see how massively YouTubers are there creating videos on a daily basis, noting that the number of content is just unmeasurable.
If you want to start a YouTube channel and make video reviews about blockchain games, you should know that you compete with hundreds of content creators worldwide. You’ll need a way to promote your videos and acquire more viewers within a short time.
While ranking videos on YouTube is not a science, there are some best practices that can help you get better rankings. Following these tips helps your videos get discovered easily and find new subscribers.
How to Optimize YouTube Video SEO in Simple Ways
YouTube is a platform that will give your videos the most organic exposure possible. Unlike other platforms like Facebook, Twitter, and Instagram, which require paid promotion to get more views, YouTube offers free organic views.
Therefore, it’s important to optimize your videos for search engines and ensure that they appear as high as possible in searches for relevant keywords.
Below are some tips for optimizing your YouTube video SEO:
1. Choose relevant keywords
Keywords are an essential element in SEO, whether it’s on text-based or visual content. Keywords help internet users find your content much easier because they match the phrase on the search box.
Make sure to use the right keyword phrases within the video title and description so that your videos rank higher in searches for those particular phrases. Also, include the keyword phrase in the first 100 words of the video description so that search engines can pick up on it more easily (this is called keyword density).
2. Use keywords in the video title and description
When uploading a YouTube video, it’s important to include relevant keywords in its title for search engine optimization purposes (SEO). This will help people find your videos when they are searching for them online, increasing exposure for you and ultimately making more sales.
But, make sure not to overuse the keyword in your video description as it makes the content look spammy. And if you put more keywords rather than the actual explanation about your videos, YouTube will find it unnatural. Hence, lower your ranking on video search results.
3. Add subtitles to your video
Subtitles are the video transcription that helps viewers understand the message without listening to the video sound. Moreover, subtitles or closed captions are great for widening reach and increasing exposure.
If your viewers are diverse, coming from multiple countries with different languages, using subtitles will help you connect with them more personally. Including closed captions in a video is a great way to increase the number of people who can access the content within the video.
More importantly, YouTube crawlers can discover your videos by identifying your transcription or subtitles. If your captions include a certain keyword, you’ll rank on YouTube search results more easily.
4. Add hashtags and category information
Hashtags help viewers find videos without typing a full keyword on the search box. They are often formed as short text that represents the video itself. For example, #foodreview means that the content will be all about food reviewing.
Whether you make a street food or Michelin restaurant video review, adding a food review hashtag will allow people intending to watch such content to discover your videos.
Make sure that you add relevant hashtags and category information so that users can find your videos easily when searching for particular topics.
5. Choose an engaging thumbnail
People are often hooked to watching a video from its thumbnail. Interesting thumbnails help you catch more viewers’ attention within a short time. That’s because a unique thumbnail sparks curiosity and urges people to click on the subject to find out more.
When you upload a video to YouTube, make sure to choose a compelling thumbnail image to accompany it. This image will appear on the video itself and when it is listed on the search engine results page. When choosing your thumbnail, try to pick something that will catch people’s attention and draw them in to watch the video.
For example, you can use a snippet or screenshot your videos as bait for people to watch. Include a big and colorful text so people can wonder what your video is about. Using stickers or animation is also recommended if you make a funny video, which often succeeds in making people curious about your content.
6. Share it on social media
Another great way of increasing exposure for your video is by sharing it on social media sites such as Facebook, Twitter, LinkedIn, and other blogs or forums where you have an audience. This will help get your message out there further, and you might make some new friends in the process.
While sharing on other social platforms doesn’t associate with a higher SEO, the implication of it does. When your videos are particularly everywhere and make a big headline as one of viral content, Google and YouTube search engine will find it easier to connect a certain phrase to your viral video. That’s why it’s easy to search for viral content and has it on the first result when you type down a keyword.
7. Embed your video on other websites
Just because you upload a video to YouTube doesn’t mean that it can only be viewed there. You can embed videos on external websites so that they are still accessible even after being deleted from YouTube or if they haven’t been uploaded yet. This is a great way to spread your video’s message to a wider audience and build up your online presence.
If you have a business website, it makes sense to use the video on it to help boost your SEO ranking and attract more visitors. The video can be added as an additional page or embedded into the existing content so that people who visit can see it easily. This will increase the amount of exposure you get from the video and help you establish your brand identity online.
8. Use annotations wisely
Annotations are a great way for viewers to interact with your videos and make comments or ask questions about what they’re watching. These annotations then appear on screen for other viewers to see, which helps build engagement and get more people talking about your video.
However, you should use annotations sparingly so that they don’t distract from the content within the video itself. There is no point in having an annotation pop up every 2 seconds, as it will be annoying for viewers trying to watch the video.
YouTube is a popular video-sharing platform worldwide. It’s also a powerful tool for marketing and promoting your products. Whether you’re marketers or content creators, YouTube is a great platform to build awareness and generate audiences.
The key to successful YouTube marketing is to be authentic and to provide value to your viewers. This will encourage them to share your video with others and help spread your message far and wide.
However, posting videos on YouTube will only be effective when optimized for SEO. After all, getting an audience on YouTube can be challenging as you have to compete with other creators making a similar video.
By following the above tips, you can make sure that your videos can rank higher on YouTube search results. If your videos are easily discoverable, you’ll have a higher chance of getting more viewers and customers.