3 Best SEO Tips for Businesses to Gain Organic Traffic and Leads
Lead and client acquisition is one of the foremost priorities for most businesses. Many practices are well aware of traditional strategies, but many practices are completely unaware of how to get clients online. It’s very easy to get distracted with posting on social media, creating a bunch of accounts online, etc. It’s much better for businesses to focus on one acquisition channel and maximize it. In this post, we will be focusing on actionable and proven SEO tips to help your business gain organic traffic, leads and customers.
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What is SEO?
Search engine optimization (SEO) is simply the process of getting targeted traffic from search engines like Google. It’s very easy to get confused with all of the terminology and technical nuances, but the entire purpose of SEO is to bring organic traffic from Google to your website. The more traffic you can get from Google, the more visitors you’ll have on your website that can potentially become your customers. There are a lot of strategies to improve your SEO efforts, here are the best tips you can use to start getting more traffic to your website.
1. Link Building
When you search for any topic on Google, take a look at the first few results. There are usually authoritative sites that Google sees as experts in a particular domain. The more authoritative a site is, the more it will outrank other sites for a given keyword searched on Google. The authoritativeness of a site is measured by a metric called domain rank (DR). DR is a scale from 0-100 and it indicates how authoritative a site is. This is an important factor in how Google ranks sites on search results.
If your business has had an active website for a few years, you probably have a low to medium domain rank just from natural links pointing back to your site. In order for Google to see you as an authority in your niche, you’ll need links from other sites and that will boost your domain rank. Relevant links from other sites act as votes of confidence from Google that your site is legitimate and helpful to Google users who are searching for related terms to your business.
You can start link building by guest posting on other sites and adding a few links back to your site. Guest posts are blogs that you write for other sites on a particular topic for their audience and you’ll have the opportunity to get some links back to your site. You can make a list of sites you’d like to guest post and scale outreach by using list building software. This will allow you to automatically organize your list and send emails so you can guest post on their site.
To give you some context, here’s the link profile of a sample company: Therapynotes:
As you can see, Therapynotes has a DR of 61, which is pretty authoritative. There’s over 24,000 links from 1,000 sites and that indicates to Google that this is a trustworthy site.
Although this amount of links might seem daunting, it’s a compounding process. Going from 0 to 10 links is much harder than going from 10 to 20. It’s a manual process at first, but as soon as your content starts ranking, you’ll naturally attract a ton of backlinks and your domain authority will grow.
To recap for link building: start guest posting on other sites and get a few links back to your site. The higher the domain rank of the sites you are writing for, the more beneficial the backlink will be. Do this for 3-5 sites and this will get your website some authority on Google and start bringing in more visitors.
2. Proper Keyword Research
One of the biggest SEO mistakes that businesses make is writing about content that no one is looking for. It’s very easy to fall into the pseudo-productive trap of writing random blog content, but this is a waste of time and resources.
To do keyword research, you’ll have to use a SEO tool like Ahrefs, Moz, etc. These tools help estimate how many people are searching for a keyword and how hard it will be for you to rank on Google. You can write a perfect piece of content on a specific keyword and never get traffic because you’re just guessing that people are looking up a keyword.
Let’s do a therapy specific keyword example on Ahrefs. Here’s the result for the keyword couples therapy:
As you can see, this keyword is relatively easy to rank for and there are 24,000 people searching for that keyword each month. If your site ranks in the top 5 results for this keyword, you’ll be generating thousands of targeted visitors to your site each month looking for couples therapy. This is why using a keyword research tool like Ahrefs is so important. Without a keyword tool like this, your content is not targeted and you won’t be able to rank for most topics you write about.
3. Publishing High Volumes of Content
In SEO, the two most important factors in driving traffic to your website are content and links.
Even if you build a high domain rank for your website, you won’t be able to bring in any significant traffic without a good amount of content. Content is important because it allows you to rank for keywords on Google and it also allows you to gain topical relevance.
First, content will enable you to get organic keyword rankings on Google. This basically means when a person searches for a keyword, your post will be among the recommended sources. For example, if you write a detailed blog post about mental health disorders, you can rank for keywords in your blog post like bipolar disorder, borderline personality disorder and more. The more content you write about what your ideal customer is looking for, the more organic keywords you’ll rank for on Google. This directly leads to more organic traffic. It’s very easy to cut corners in order to publish your content, make sure you use tools like plagiarism checkers, grammar checkers, etc. to maintain a high standard for quality.
Publishing a lot of blog posts will also get you topical relevance. Topical relevance is an SEO term that basically means that your site is an authority in a given topic. For example, if you write 50 blog posts on topics related to therapy, you’ll start gaining more topical authority and this leads to more organic traffic. This compounds as you write about more topics and this can help attract more links to your site. When you write a significant amount of content, it’s important to use on-page SEO tools. There are a ton of free tools like Yoast SEO that will tell you how many times you need to mention a keyword and it will also help fix a lot of writing mistakes you may make.