A focus on customer relationships is one of the top trends for digital marketers in 2021, and it’s easy to see why so many brands build their shopping experience around the customer journey. Relationship marketing helps you attract and retain long-term customers […]
With today’s competition online being fiercer than ever, e-commerce brands have a lot to optimize if they want to stay in the game. Consumer expectations have evolved and now require more touchpoints, more personalizations, better information, and a multichannel buyer journey, all […]
Driving traffic isn’t exactly a science, however. This can mean efforts to generate traffic may be unpredictable — but it also means creativity can be a major asset when advertising your e-commerce site. These are five unique ways to drive more traffic […]