Tom Watts
There’s nothing more frustrating than sending thousands of emails only to get ignored after. Find the right ways to get clients interested, resulting in higher sales and more right here. Your inbox is going to blow up.
11 Questions To Ask A Web Designer Before Hiring Them
In this article I’m going to go through all the questions to ask a web designer before hiring them. I often see people getting ripped off or not quite getting what they’d expect from their web designer. They get a decent website built for them, only to find out it’s missing some key features down…
Traditional vs Digital Advertising; Which Is Right For Local Business?
Choosing between traditional and digital marketing is a constant dilemma that comes up in our industry. No matter what size your budget is, you want to make sure every dollar counts. In regards to traditional advertising, I’m referring to; Billboards Posters Bus benches Direct mail Anything else offline In regards to digital marketing, for the…
Why Is SEO Important For Small Businesses?
I get asked this question all the time, and it’s usually one of the first things prospective clients asks me. I thought I’d just put together a little roundup to explain – so why is SEO important for small businesses? Firstly, what is SEO? SEO is short for “Search Engine Optimization”, and is essentially the…
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The Pros and Cons of SEO & PPC Advertising
Figuring out which avenue of advertising to invest in is a tough job nowadays. Depending on the type of business you are a part of, you may want to choose certain methods over others. Choosing between Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising ultimately depends on your goals and how fast you…
How To Skyrocket Your CTR With These Proven Tips
One of the most important metrics in any marketer’s toolbox is click through rate, otherwise known as “CTR”. This is the metric that tracks how many users actually click on your advertisements or web pages in search engines. In this week’s article, we’re going to chat about Organic CTR, how you can raise your percentages…